Guaranteed Designs Free Paysite Tips

Going by the mantra, “Every little thing adds up!” I have a few little tricks to consider that will help bring your margins up pretty nicely especially when all combined. I don’t think any of these are some big great secret but plenty of people aren’t doing a good percentage of them and they are missing out on some healthy extra profit if they are not.

• Mail your old members with special offers. Many customers who joined your site(s) and quit just whacked out all the content they could see and went looking for something else. They are already proven to like your content though and reminding them you are still out there and even offering them a discounted monthly price if they come back will yield pretty good results. Two or three times a year it’s a great idea to email all your ex-members with a special offer.
• Have a discount offer pop up as an exit from a join page. If they went to join and saw a price that was too much, sometimes you can get that join for a lower price. You can also use your trial as a secondary option if you are iffy about the whole trial thing and put it here on an exit.
• Use “upsells” and monitor them closely. Live chats, stores, whatever you can put in your members area as a premium service is fine. Obviously you don’t want to have so much presented that your members feel like they paid only to get a menu of premium services but featuring some real good high quality stuff here and there is going to add to your revenue stream.
• Use exits when you can. Exit consoles still work (especially if you use some of the slick code that bypasses many of the blockers or a more mello one like my DHTML popup on this page). You will have to make options for affiliates to opt out for their traffic perhaps but enough people will agree to it (especially for a higher payout) and you can generate some decent income from your exits especially if you really pay attention and monitor them.
• Try special offers to trial members. This really goes with the first tip but the idea here is if you do something like run a limited trial and the customer doesn’t take the full price option, you can mail them later or setup your biller to make an offer at a reduced price if they don’t want to convert from the trial. This kind of thing can be what makes you able to offer PPS on trials. Your affiliates get their big $ on the little trial option and you can get your margin to a level where you can afford those PPS $ because you bring back some non-takers from the trial on your own. It’s a win-win.
• When all else fails and you just aren’t getting a dime out of a visitor or ex member, find a way to get them to some free site(s) you run. Whether it be in a mail or a final exit opportunity… get them over to some site you can use to build up significant traffic and then you have money from ad sales and a tool to use to trade for more traffic. It works really well if you can get ex members to it because you have a base of traffic willing to pay for porn and that makes you a good affiliate to other programs.
• Play the language game. If you aren’t going to do any translated version of your site(s), at least look at geo-targeting the traffic that isn’t in your language and finding a useful place to send it to.

These next few ideas apply specifically to people who have exclusive content.

• Offer your stuff on DVD.  There is a whole host of people out there who will buy DVD versions of your content.
• If you have your own solo girls, look to offer custom videos (as directed by the person buying it).  Some guys will pay quite a nice sum for a video that caters to their specific fetish (smoking and cussing him out for example…).
• If you have solo girls look to get them into a magazine or two.  It’s some good publicity and leads to some type-in work not to mention some of the girls really like the ego boost from doing it.
• Use some of your older content as product in trade for traffic or even consider selling it once you have enough archived that it’s not going to effect your member base.  I know the usual thought is to protect it all at all costs but let’s face it, people will steal and trade the stuff and if you’ve been out there long enough your older content will be around.  You might as well use that same older content in trades and selling it (or offering a plug-in maybe?) and monetize it further.

Well there’s a bunch of ideas for this month.  There’s plenty more and I’m sure we’ll hear about ‘em on the boards.  Until then… I wish great sales on everyone.