How Much is Too Much?

A couple posts back I did “The Biggest Mistake” and spoke about people not allocating nearly enough funds for advertising. Well in this post I am going to append all that and add in the other biggest mistake I keep seeing:

Cardinal sin #2 revision F… Doing too many sites at once!

A lot of startups see big programs and want to emulate them and forget that there was a process those programs went through to get there. Trying to launch with 20 sites and have multiple payout programs and every ad material known to man when you launch your program is almost a sure fire way to be nowhere in a year’s time. The programs that succeed do so because they do each piece of their program (each site, each ad material, etc) with focused attention to detail and excellence. Starting with one site and doing it RIGHT will get you so much further than starting with five and doing just what you can to make them sufficient. Do one site with plenty of well done ad materials, frequent updates, your complete attention to all the little things that add up and make the difference… and THEN you go on to the next and give that the same attention and so on.

It’s simple advice but it’s so often overlooked I think. Opportunities to do more are always in your face in this business and it takes some serious self control to stick to your focused product before it’s time to expand.  If you have one site doing 5 sales a day and think that doing two more sites will get you to 15, you are almost sure to have 3 times the work and maybe 8 or 9 sales a day.  If you spent the same time improving your 5 sale per day site, making traffic deals and learning what else you can do to grow, in the same amount of time you are likely to be to those 15 sales per day you were looking for and not be flooded with site updates, ad material needs and all other manner of minutia.  Plus, you’ll learn so much more about your craft perfecting one site that you’ll be able to apply that in your expansion and get more from each new one.

So that’s my advice for the month. Focus and bring excellence to what you do instead of trying to do too much.  As always I wish you the greatest of success!

This entry was posted on Tuesday, August 7th, 2007 at 12:50 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “How Much is Too Much?”

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