The Join Page

It’s the last thing your potential is likely to look at before making the crucial decision and it’s often completely overlooked by many sites. Really conscientious program owners often look to make sure it looks real good instead of just the usual bland page with some price links or those ugly form buttons, but even then I’m still seeing the primary points missed a lot of the time.

When building your join page, you have a couple final objectives:

  1. Summarize the high points of the site to drive the point home. Avoid being overly wordy here. This should be sound bytes on a short list.
  2. Overcome the primary barriers to entry for many would-be members. They are:
    1. Afraid of hidden charges.
    2. Afraid billing will continue after trying to quit or quitting will be difficult.
    3. Porn site name will show up on credit card statement.
    4. Private info will be shared or sold to a list.
    5. Transaction is secure (card # getting stolen).
  3. Give them that last bonerific push.

So, you put together a good design that matches your tour and now you should really add in a spot for a text list saying something by way of an example like:

  • 100% Exclusive HD Videos!
  • 2 Updates Per Week!
  • Live Cams!
  • All Billing is Discreet (Your statement will say “CC Bill”
  • Absolutely NO HIDDEN CHARGES!
  • We NEVER SHARE YOUR INFO WITH ANYONE!
  • Cancel Any Time No Questions Asked!

Pretty simple stuff but very effective and oft overlooked.

This entry was posted on Tuesday, February 6th, 2007 at 4:28 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “The Join Page”

  1. Guaranteed Designs Free Paysite Tips » Blog Archive » Top 10 Tour Crushers Says:

    […] Overcome objections: The join page needs to address several objections users commonly have. See my tip at here for complete info on that. […]

Leave a Reply